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APES are more than just inhabitants of the jungle! A.P.E.S. is an acronym for the four significant factors that individuals buy things. To sell and close offers you need to understand grant cardone training exactly what motivates people to purchase. You need to pay attention to exactly what individuals state, ask the ideal questions to fully understand the problem they are aiming to resolve, why they are attracted to one services or product over another and how you can best assist them.

Here is what each letter of the APES represents.

A for Appearance (This makes me look good – might be status or appearance.).

P for Efficiency (This makes me feel excellent grant cardone sales training or carry out much better.).

E for Cost-effective (This conserves me loan, concern or will make me cash.).

S for Security is Grant Cardone (This makes my environment more secure or reduces opportunity of loss.).

Take any services or product individuals purchase and you will see that they were motivated by among these four driving forces. I don't care if it is vehicle, house, home enhancement, fitness center membership, fashion jewelry, supper, phone, TV, paint job, or a life insurance coverage policy. Appearance, efficiency, economical or safety or some mix will be an influence in the sale.

I've owned 25 or 30 phones in my life. I bought my last one since the new design had come out and I believed it was hot (appearance). I liked it since it was smaller sized, thinner and moved in and out of my pocket easily. I upgraded from a completely performing phone not because the brand-new phone was much faster (performance) however since it was sexy. I then upgraded my plan (another purchase) since the texts were complimentary (economical) and I got a discount rate on the price of the phone for purchasing 2 years of service from the provider. I then bought a cover to safeguard the phone for $30 to keep it safe when I dropped it.

At each point the APES were driving my decisions as they do all purchasers. Know your APES and close more offers. Discover exactly what your customer's motivation is by inquiring why do they want the item today and what problem do they wish to solve. Away you'll get a factor that fits into one or more of the APES. Once you get that understanding you can recommend the right product and guide them through the deal. You'll have a pleased client delighted about their brand-new purchase and they'll be most likely to refer organisation your way.

For info on how you and your organisation can increase sales productivity and profits 15-25% visit You can likewise follow Grant Cardone on twitter @grantcardone.